Extending Expertise, Packaging

RMIT 2020 Bachelor of Design
(Communication Design)


Branding and packaging done for a fictional family run French patisserie. Aiming to avoid typically artisanal branding that patisseries often had in Melbourne, a more fun and bright approach was taken in order to help attract more customers outside their typical target audience. The triangle that is used for the French accent letters allowed the packaging to take the same form and shape, allowing the consumers to unpackage their delicacies with some excitement.