Beta Bouldering

Capstone Project (Final Year Project)

RMIT 2019 Associate Degree in Graphic Design

User Interface App Design

Brand identity for fictional bouldering brand ‘Beta’, housing all essential titbits of information for newcomers to the sport. As a bouldering enthusiast, the brand caters to the lack of an all-in-one platform in the market. A commonly used term in solving bouldering routes, ‘Beta’ likens itself to the essence and purpose of the brand.